As Brand Strategists, our role is to help you to clearly define this promise, and bridge the gap between your brand communication and your vision for success.
Crafting a brand strategy involves establishing a solid foundation upon which to build your entire business. Through defining your core values, target audience, value proposition, points of differentiation, and key messages, we establish a premise from which to elevate your business and the visual statement it conveys to the world.
If you lack clarity around the direction of your brand or you are not successfully connecting with / converting customers, a brand strategy session is a thoughtful place to begin.
The potential a brand has to command presence and influence the impression you make on your desired audience is boundless.
Through consistently applying a suite of design elements such as a logo; brand colours, typography (fonts), patterns and / or illustrations, and photographic imagery, your brand plays a significant role in elevating the way in which the value of your business is perceived and has the power to inspire trust and elevate your status as an organisation. A well-considered suite of design tools that can be applied consistently to every customer / client touch point also empowers you to show up confidently in every possible interaction, and to stand proudly for the value of what you have to offer.
Brand identity services include:
– Logo design
– Colour + typographic (font) palette definition
– Bespoke patterns + illustrations
– Campaign creation and management
– Brand guidelines
– Brand tone of language, key messaging + copywriting
Creating beautiful and impactful packaging requires a special blend of creative experience and strategic insight. We take in to account your intended audience and how best to attract and communicate to them, but also what practical measures need to be put in place to safely transport your products across the supply chain.
With a careful balance of creativity and practicality, our packaging design process encompasses the creative use of colour, typography and imagery and plays an important role in the success of a product. Well crafted packaging design will help to differentiate you from your competitors, convey important information to you customers and ultimately drive sales.
As part of the packaging design process, we also work closely with a range of printers and manufacturers to ensure that our design solutions can be reproduced effectively on your chosen packaging materials, and we guide you through the process of ensuring all labelling and environmental regulations are met.
Packaging design services include:
– Packaging design
– Die line creation
– Packaging procurement + manufacture
– Print management
– Product photography + copywriting
Once your brand identity is established, a natural progression takes place to extend your brand aesthetic across a variety of physical and digital touchpoints. With each initiative, our focus is on crafting impactful designs that serve your precise communication objectives – whether those objectives involve building, informing, engaging, or influencing your intended target audience.
Our design services include:
– Business stationery
– Website design + construction
– Digital advertising (e.g. email marketing)
– Print collateral (e.g. brochures + catalogues)
– External and internal signage
Success on social media goes well beyond the ‘look’ of a feed. To form meaningful connections with your desired audience and enhance your brand value, thoughtfulness must be applied to both aesthetics and intelligent content.
Our approach to social media strategy is to blend high value content with carefully curated imagery, strategically defined copywriting and considered engagement / partnerships in a manner that can be easily integrated in to your day-to-day business.
Our social media strategy + management services include:
– Content pillar definition
– Photographic + video content creation
– Copywriting + hashtag definition
– Campaign creation and management
– Branded social media templates
– Influencer engagement
– Full social media account management